Buy a Heart. Save a Life!
The ‘Buy a Heart. Save a Life’ Program returns for 2012 with an even bigger goal. $100k! ‘Official Heart’s Page Here’
SEATTLE, Wash. (October 28, 2011) – For the 2nd year in a row, Team Seattle is asking fans and supporters to ‘Buy a Heart. Save a Life!’. Continuing the success of the 2011 24 Hours of Daytona effort, where the program raised over $70,000, this year the Heart has been developed to not only represent the team but also the commemorative tie in between the 50th running of the 24 Hours of Daytona and the 50th year of the Seattle Space Needle.
In late 2010, the ‘Hearts’ program was an adaptation of prior year efforts by Team Seattle to allow fans to get something tangible in return for their contribution to the charity and subsequent donation to Seattle Children’s Hospital. The program had taken a few formats, ranging from having a photograph added to the car as per the 2009 Le Mans effort through to having your name printed and stuck to the roof of the car as was done at the 2010 Daytona campaign. Each proved successful, raising valuable dollar amounts for the Guild, however, these programs came with some challenges of which the ‘Buy a Heart. Save a Life!’ campaign not only addressed but after $70,000 of donated funds proved tweak all prior efforts into a winning formula.
2012 Heart Design
For 2012, the Heart was again designed by Rich Werner, a graphic designer with a definite talent and who is responsible for characters in popular games (such as Plants vs. Zombies) by the company PopCap. Team Seattle was delighted to see this year’s iteration, which ties together both the charitable efforts of the program with the 50th year of the Space Needle, and, of course, the development of the Heart character that now has arms and legs and a touch more attitude.
One of the successes of the Heart program in 2010/11 campaign was the price point. At $50 per ‘Heart’ purchased, the dollar amount reduced the barriers to entry for many who found previous programs to be cost prohibitive. In 2011/12, Team Seattle will maintain that $50 price point but this year has upped the ante with a goal of raising $100k from this program alone.
The Heart’s program went live in mid October and the Hearts have started selling at an even quicker pace that in previous years. Team Seattle supporters young and old are enjoying the quirky charm of the Heart character and the fact that any dollar amount raised goes to a fantastic cause.
The ‘Buy a Heart. Save a Life!’ program will run all the way until the green flag drops on the 50th Running of the 24 hours at Daytona on the 28th of January 2012. Until that point, fans and supporters are encouraged to visit http://www.teamseattle.com/hearts and make their pledge. Regular Team Seattle updates will be available on Twitter and Facebook.
2010/11 ‘Buy a Heart. Save a Life’ Photo Gallery.
